CHAPTER 3

Strategic Initiatives for Implementing Competitive Advantage

 

This chapter introduce four high-profile strategic initiatives that an organization can apply to help it gain competitive advantages and business efficiencies. There are :-

• Supply Chain Management (SCM)

•  involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
• there are four basic components of supply chain management include :
• supply chain strategy
• supply chain partner
• supply chain operation
• supply chain logistics

 

•  Customer Relationship Management (CRM)

• involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
• it is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprise wide level.
• can enable an organization to:
• identify types of customer
• design individual customer marketing campaigns

• Business Process Reengineering (BPR)

• the analysis and redesign of workflow within and between enterprises
• the purpose is to make all business processes best-in-class
• seven principles of business process reengineering
• organize outcomes
• identify all the organization's process
• integrate information processing into real work
• treat geographically dispersed resources as though they were centralized
• link parallel activities in the workflow
• put the decision point and build control into the process
• capture information once and at the source

 

• Enterprise Resource Planning (ERP)
• integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterpridewide information on all business operations.
• the key word is "enterprise"
• collect data from across an organization and correlates the data generating an enterprisewide view.