Thursday 4 July 2013

CHAPTER 3


Strategic Initiatives for Implementing Competitive Advantage

This chapter introduce four high-profile strategic initiatives that an organization can apply to help it gain competitive advantages and business efficiencies. There are :-
  • Supply Chain Management (SCM)
    •  involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
    • there are four basic components of supply chain management include :
      • supply chain strategy
      • supply chain partner
      • supply chain operation
      • supply chain logistics
 
  •  Customer Relationship Management (CRM)
    • involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
    • it is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprise wide level.
    • can enable an organization to:
      • identify types of customer
      • design individual customer marketing campaigns

  • Business Process Reengineering (BPR)
    • the analysis and redesign of workflow within and between enterprises
    • the purpose is to make all business processes best-in-class
    • seven principles of business process reengineering
      • organize outcomes
      • identify all the organization's process
      • integrate information processing into real work
      • treat geographically dispersed resources as though they were centralized
      • link parallel activities in the workflow
      • put the decision point and build control into the process
      • capture information once and at the source
 
  • Enterprise Resource Planning (ERP)
    • integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterpridewide information on all business operations.
    • the key word is "enterprise"
    • collect data from across an organization and correlates the data generating an enterprisewide view.


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